Passion for Your Brand

Dear Uncommon Leaders, 

How was your weekend? I hope it was a good one and you're looking forward to the new week ahead.

This week is another opportunity to learn something new and grow in your leadership.

Be uncommon this week!

This Week's Question:

How committed is your team to being ambassadors for your brand?

This Week's Challenge: 

I recently had the opportunity to visit the Nike campus—home to one of the most iconic and recognizable brands on the planet.

What stood out most wasn’t just the products—it was the people.The employee who led our tour proudly described her role at Nike as her dream job. Her passion for the company was evident in every word.

Everywhere I looked, employees were decked out in Nike gear—living, wearing and representing the brand. They weren’t just working for Nike. They were living Nike.

If we want to build organizations that produce not just results, but impact, we must build teams who believe deeply in what we stand for—teams who are proud to wear the logo and represent the mission.

Whatever your take on Nike, it’s hard to argue with their ability to create a brand people are proud to champion.

Your challenge this week:

Evaluate your own passion for your brand—and your team’s.

• Are you modeling what it looks like to live the brand?
• Have you created a culture where people feel proud to represent your business?
• Is there a vision, values and a culture your team can believe in?
• What’s one thing you can do this week to deepen commitment and brand ownership?

Culture doesn’t just happen. It’s built. And it starts with you.

Let’s go be Uncommon.

This Week's Quote to Ponder:

"Belief is irresistible. Belief is contagious. Belief creates believers." - Phil Knight, Shoe Dog

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Until next week,

LET'S GO BE UNCOMMON!

W. Kevin Harrison

Founder and Executive Coach

Uncommon Influence